Best Features
Demonstrations.
DemonstrationsClick one of the options below to view a demonstration of some of the question styles we provide.
Featured Questions
See All Questionsi-Question
Online Surveys
i-Discuss
Overtime Forums
i-Focus
Realtime Focus groups
Advanced Functionality
Heatmap
A heatmap is a powerful way to visualise data. In a survey, a heatmap is a clickable task that asks a respondent to choose components of an image/concept they like, and/or components they dislike. You can change the colour that denotes like and dislike if you wish. The output for a heatmap is then generated by an algorithm using a matrix of data and producing an image which displays low, medium, high density areas based on total sample like and/or dislike.
Highlighter
A highlighter task asks a respondent to indicate what they like and what they dislike about a concept or image by clicking on the relevant section. We can program the question to highlight single words or entire sentences and we can program a question to highlight an entire image or smaller spliced sections of an image. The output is coded data that exports every possible highlightable component as its own codeframe.
Shelf Examples
Shelf tests enable you to identify the design elements that create strong impressions and drive purchase decisions. We have several types: Static shelf, Findability shelf, Cart multiple style shelf. These can be used to test: shelf design, product design, product position, price testing, purchase volume.
Implicit Association
An implicit association test is a fun exercise to gauge respondents first impression and the time taken to make that selection. This can be used for evaluating word association with a brand or product. It can also be used for advertising recall testing and many other applications.
Colour Anchor Rating
This question type asks a respondent to choose the colour they most relate to 'Hate' and the colour they most relate with 'Love'. The colours they choose are then applied dynamically to a drag & drop rating scale. Enabling emotional context to be an additional consideration when evaluating brands on the rating scale.
Video/ Audio Worm
The i-Question system gives you the option of including video and/or audio elements with any question type. We also have specialised Video and Audio worm questions that allow for second by second sentiment capture.
